Let’s be real—running a dental practice today goes far beyond cleanings and crowns. One of the biggest challenges now? Reaching patients in a way that actually gets their attention. In 2025, patients are more connected than ever. They want communication that’s fast, easy, and on their own terms. That brings us to the big question: Should you text, email, or call? And when does each method work best? 

This guide from DentalGro.com, your partner in smarter dental marketing, is built to help dental teams grow with confidence. We’ll break down what modern communication looks like—and how the right tools can help you attract and retain patients more effectively. 

Why Communication Is the Heart of Patient Experience in Dental Marketing 

It’s not just about logistics anymore. Every message your practice sends—whether it’s confirming an appointment or checking in after a procedure—plays a role in how patients feel about your care. In fact, communication has become a key part of any dental marketing strategy. Here's what we found in a recent survey at DentalGro: 

• 72% prefer texts for appointment reminders 

• 61% are more likely to open emails that offer helpful info or discounts 

• 83% say a follow-up after treatment improves their overall experience 

Yet many practices still rely on old habits: missed calls, generic emails, or no outreach at all. That’s where a smarter approach comes in. 

 

1. Text Messaging: Fast, Friendly, and Highly Effective 

???? Why Dental Text Messaging Is a Must 
Your patients live on their phones, and dental text messaging is one of the best ways to reach them. With open rates over 98%, texting is quick, direct, and incredibly efficient. From confirming appointments to sending quick follow-ups, text messages reduce no-shows and boost engagement—making it a vital piece of your dental marketing puzzle. 

???? Best Times to Use Texts: 

• Confirming or reminding about visits 

• Same-day availability or cancellations 

• Post-op check-ins and treatment follow-ups 

• Payment or insurance updates 

• Birthday wishes and wellness tips 

???? How DentalGro Helps: 

• Smart automation for dental appointment reminder texts 

• After-hours AI responses for patient questions 

• Full integration with your PMS and CRM 
   

2. Email Marketing: Great for Education and Retention 

???? Why Email Still Matters in Dental Marketing 
Email is far from dead. In fact, it’s a low-cost, high-impact way to keep patients informed, engaged, and coming back. From educational newsletters to targeted offers, emails help build trust and long-term loyalty—critical elements in your broader dental marketing plan. 

???? When to Send Emails: 

• Monthly newsletters with oral health tips 

• Gentle nudges for overdue checkups 

• Seasonal promos or whitening discounts 

• Patient education content (e.g., flossing tips) 

• Asking for reviews or referrals 

?? DentalGro Gives You: 

• Done-for-you templates tailored to your goals 

• List segmentation for personalized campaigns 

• Data dashboards to track open rates and conversions 

? Pro Tip: For best results, combine email with dental text messaging. Send the info via email and follow up with a short reminder text—it’s the perfect one-two punch. 

 

3. Phone & VoIP: Still Relevant, Just Smarter 

?? When Calls Make Sense 
Some conversations call for a more personal approach. For patients who prefer to talk or need detailed explanations, phone calls still work well—especially when powered by modern VoIP tools. 

???? Why VoIP Beats Traditional Phones: 

• See caller info and patient history instantly 

• Smart call routing for in-office or remote teams 

• Call recordings for training and quality control 

• Track staff performance and call volumes 

VoIP also lets your front desk deliver better service—turning every call into a meaningful connection. 

 

Wrapping It Up: Communication = Care 

Whether it's a quick dental text message, a thoughtful email, or a helpful call, how you connect with patients shapes their experience—and your success. With DentalGro, you don’t have to juggle multiple platforms. Our all-in-one solution helps you send dental appointment reminders, launch email campaigns, and optimize your entire dental marketing strategy—without the tech headaches. 

???? Ready to modernize how you connect with patients in 2025? 
Visit DentalGro.com to explore our smart communication tools designed for growing dental practices.